TV is a powerful visual medium and the Tamil channels (or for that matter any channel that hosts soap operas) are a real waste of time. As a person interested in the advertisement world, I derive satisfaction only from the ads that are sometimes refreshing. No, I'm not talking about the 'padhinaalu muppaththonnu pyorea palpodi, bale bale palpodi' type of ads but the ones that are short, sweet, targeted, and visually arresting. One of them that I liked recently is the 'Bru' ad.
The husband returns home and asks for "Coffee?". The wife makes some coffee and shares it with her husband and then she hits upon an idea and pours some coffee into a mini-cup and passes it on to her husband. Her husband says, "Really?" and then the wife blushes! Sweet, Very Sweet indeed! This is totally warm if you consider the countless no. of ways the same message is conveyed in Indian movies. There's a stereotype to this in Indian movies. Husband comes to know of this fact thru the wife or someone else and comes rushing home and then asks something close to "really?" in a very artificial tone and then either sheds 'aanandhak kanneer**' as if he has achieved something or starts a duet. I like this ad because it's so natural & spontaneous and packs in a complete romantic story in about 15 seconds, so typical of a good ad.
*(Aanandham 'Bru'vudan Aarambam = Happiness starts with Bru)
**(aanandhak kanneer = "tears of joy" in Tamil)
The husband returns home and asks for "Coffee?". The wife makes some coffee and shares it with her husband and then she hits upon an idea and pours some coffee into a mini-cup and passes it on to her husband. Her husband says, "Really?" and then the wife blushes! Sweet, Very Sweet indeed! This is totally warm if you consider the countless no. of ways the same message is conveyed in Indian movies. There's a stereotype to this in Indian movies. Husband comes to know of this fact thru the wife or someone else and comes rushing home and then asks something close to "really?" in a very artificial tone and then either sheds 'aanandhak kanneer**' as if he has achieved something or starts a duet. I like this ad because it's so natural & spontaneous and packs in a complete romantic story in about 15 seconds, so typical of a good ad.
*(Aanandham 'Bru'vudan Aarambam = Happiness starts with Bru)
**(aanandhak kanneer = "tears of joy" in Tamil)
1 comment:
considering your back ground "start a duet" is a good pun with !
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